Behavior is irrelevant. Motivation is everything.

It is not what you do that matters, it is why you do it.

How do you see your consumers?

 

The biggest trap in branding is seeing your consumer only as a category consumer. The solution is seeing them as a human beings with full lives. This allows you to tap into their deeper motivations.

What we do

 

We are a full-service strategic branding agency. Over the last ten years we have developed brand and marketing strategies in more than 30 countries on 4 continents.

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We can’t solve problems with the same kind of thinking we used when we created them.

- Albert Einstein

Our Services

Analysis

Brand analysis / Market analysis / Competitive analysis / Price index analysis / Need state and occasion analysis / Focus groups / Influencer analysis / Media analysis / Political analysis

Segmentation

B2C segmentation / B2B segmentation / Global vs national strategies/ Aspirational and sales segments identification/ Segment insights and descriptions / Creative segment workshops / International cultural context

Brand positioning

B2C brand positioning / B2B brand positionings / Archetype selection / Brand positioning workshops

Implementation

Creative agency pitching and briefing / Internal execution / Innovation workshops / Customer journey development / Portfolio strategy / Sustainability strategy

Speeches and trainings

We have several interesting and crucial topics already developed. We can also custom make something for your needs. If you are university, we teach both internationally and nationally at Bachelor, Master and CEMS level.

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Our database is split into four large parts

 
 

Lifestyle questions
Understanding the values, fears and dreams of the human being.

Category and brands
With about 200 categories and 2538 brands we know what your consumers actually buy across categories.

Shopping
Where, how often and what is important for you when you shop says a lot about your consumers.

Media
Complete media usage data gives both human insights and implementation guidance for the media agency.

Our databases have about 25.000 to 70.000 people who have answered 8.000 questions. In many cases we already have your brand and/or your competitors in our database. We can therefore start the work immediately.

Change Makers

If you are a startup that has a big idea and want to change the world – we may be able to help you.