Our Services

Analysis

Category data is generic. Human segmented data is insightful. Being commercially driven we understand the business side of a solid analysis. We use a wide range of quantitative and qualitative methodologies, where some are proprietary and unique.

Brand analysis / Market analysis / Competitive analysis / Price index analysis / Need state and occasion analysis / Focus groups / Influencer analysis / Media analysis / Political analysis

Segmentation

The biggest trap in marketing is in the understanding of human beings. Marketeers often think of their consumers as category consumer, limiting your growth potential. At Motivation Branding we look at your consumers as human beings with full lives, expanding your market potential significantly.

B2C segmentation / B2B segmentation / Aspirational and sales segments identification/ Segment insights and descriptions / Creative segment workshops / International cultural context

Brand positioning

The methodology we build brand positionings on is based on the biologic process of how a human brain makes a decision to buy. The input is quantitative. The output is transformative brands that grow.

B2C brand positioning / B2B brand positionings / Global vs national strategies/ Archetype selection / Brand positioning workshops

Implementation

Marketing is too important to leave to the marketing guys. We train internal and external teams for successful implementation. Sales and brand growth is a common effort.

Creative agency pitching and briefing / Internal execution / Innovation workshops / Customer journey development / Portfolio strategy / Sustainability strategy

Speeches and trainings

We have several interesting and crucial topics already developed. We can also custom make something for your needs. If you are university, we teach both internationally and nationally at Bachelor, Master and CEMS level.