Understanding the motivations of human beings is complex. To do this we use large datasets where we combine our own data with client data. In every country we work in Motivation Branding has the largest single source database in that country. Our databases have about 25.000 to 70.000 people who have answered 8.000 questions. In many cases we already have your brand and/or your competitors in our database. We can therefore start the work immediately.
With our unique methodology we can mathematically compute what segments you should target, with what brand and with what core proposition. We combine science with artistic creativity in developing brands that people care about. This gives both the short-term and long-term results all brands strive for.
Our database is split into four large parts
Lifestyle questions
Understanding the values, fears and dreams of the human being.
Category and brands
With about 200 categories and 2358 brands we know what your consumers actually buy across categories.
Shopping
Where, how often and what is important for you when you shop says a lot about your consumers.
Media
Complete media usage data gives both human insights and implementation guidance for the media agency.
An extremely thorough and analytical process, with clear-cut results. Looking forward to working more with them in the future.
— CEO in gaming industry